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Independent Studio · Vol. 02

The one websiteyour blockremembers.

The studio

A one-person practice building sites for the kind of place people drive across town for.

Why it's different

A template makes your shop look like the shop next door. We start from your actual room, your actual menu, your actual regulars, and hand-code something that still loads under a second and still looks right in five years. Costs less than a year of Squarespace plus plugins.

The receipts

+42%Reservations after launch · Yemeni House
#1Google result · Northwest Fades
0.9sPage load, every build
0Templates used, lifetime
§ II · Services

What you get,
and who does it.

One person designs it, builds it, and writes it. Every decision runs through one head, so nothing gets lost in a handoff and nobody books a meeting to schedule the next meeting.

01

Design the look

Custom design from a blank canvas. Type, grid, color, and pacing chosen for your business, not lifted from a kit everyone else is using.

  • Art direction
  • Layout
  • Type
02

Build the engine

Hand-written code. Fast on the cheapest phone, simple to update, and yours to keep. No monthly platform rent, no plugin tower waiting to break.

  • Next.js
  • Astro
  • Hand-coded
03

Identity the face

Logo, color, and a type system that holds together everywhere your business shows up, from the sign on the door to a story highlight.

  • Logo
  • Palette
  • System
04

Words the plan

We work out what the site is for, then write the pages in plain English. No filler paragraphs, no slogans nobody believes.

  • Positioning
  • Copy
  • Sitemap
§ I · Selected Work

Live work,
no mockups.

Both of these are open for business right now. Click through. Nothing here is a concept piece or a coming-soon.

Want to be number three?

Claim the slot
/ The Studio

We'd rather build
ten sites well,
than a hundred fast.

Ussly is one designer-developer in Lynnwood, not an agency floor in three time zones. Every line of every site is hand-written and read twice.

I take a handful of projects a year so each one gets the attention it's paying for. You work with the person building the thing, start to finish. No account manager playing telephone.

Founded
2026 · Lynnwood, WA
Practice
Web design + build, one pair of hands
Method
Hand-coded. No page builders, no templates, no plugins-as-architecture.
Clients
Restaurants, barbers, and shops with a point of view
Promise
Built once. No redesign for five years.

Things we won't do

  • 01Templates. Not as a starting point, not ever.
  • 02Stock photos standing in for your actual room.
  • 03Fourteen-tab dashboards you'll never log into.
  • 04A retainer you can't cancel by email.
  • 05Handing you a CMS and calling it a website.

Made by hand,
in Lynnwood.

§ III · Process

Five weeks,
no mysteries.

Every project runs the same track. You always know where it sits, what comes next, and what you owe. No surprise line items at the end.

  1. i.Week 0

    Talk

    A real call, not a chatbot. We dig into your business, your customers, and what “working” means in dollars. Bad fit? You hear it on the call, not after a deposit.

  2. ii.Week 1

    Direction

    Sitemap, moodboard, and a written plan. You see where this is headed before anyone touches a pixel, and you sign off before we build.

  3. iii.Weeks 2–4

    Build in the open

    Design happens in the browser, on a real link you can click. Feedback goes in the same day. No Figma guesswork, no big reveal at the end.

  4. iv.Week 5

    Ship

    We launch, hand over the keys, and check back at 30 days. Tweaks included. We don't vanish the moment the invoice clears.

P.S.

Fixed scope. Fixed price. No retainer you can't quit.

§ IV · Words

What they say
once it's live.

Before Ussly we had no real online presence. Now people book through the site, find us on Google, and show up already knowing what we offer. The site just speaks for us.

Frankie· Co-Owner · Northwest Fades

We told them what we were about community, quality, no corporate feel and they nailed it on the first try. It actually looks like us.

Ahmed· Co-Owner · Northwest Fades

We needed something that felt true to our food and culture, not a generic restaurant template. Ussly delivered exactly that our regulars noticed it the day we launched.

The Yemeni House· Restaurant · Lynnwood WA
/ Pricing

Honest prices,
up front.

No quote-by-appointment games. Here is what a site costs, start to finish. One-time, no monthly rent, paid in two halves: one to start, one at launch.

01

Starter

$250

One-time · One page, done right

  • +A single sharp page — hero, services, contact
  • +Mobile-tuned and quick to load
  • +One round of revisions

A new shop, or a link-in-bio you're not embarrassed by.

02Most pick this

Standard

$400

One-time · The full small-business site

  • +Up to five pages, built around your business
  • +Contact form plus Google and Maps setup
  • +Two rounds of revisions

Where most restaurants and shops land.

03

Complete

$500

One-time · Site, plus the polish

  • +Everything in Standard
  • +Copywriting and local-SEO basics
  • +A month of post-launch tweaks

When you want it handled end to end.

04

Brand + Site

$750

One-time · Identity, and the site to match

  • +Logo, color, and a type system
  • +The Complete site on your new brand
  • +Built from one cohesive direction

Starting a business from scratch.

Note

Bigger or odder than this? Tell me what you have in mind and I'll send a flat quote, not an hourly meter.

§ V · Get in touch

Tell me about
your place.

A new site, a refresh, or a gut-check on what you already have. I read every message myself and reply within a day.

Or skip the form
Based in
Lynnwood, WA · Remote-friendly
Project brief

Reply within 24 hours. No spam, ever.